About (Us) / About (The Company) / Our Story / Mission / Values / Location / Contact Us /
...and last but not least, Channel Introduction Video
The First, Most Visited Page
These page variations listed above are the first, most visited page on your website, (and often your social media pages.) It's where people find all relevant and contact info about your company, why you do what you do and who you serve. No surprise here. HOWEVER, About Us sections are often forgotten or incomplete - treated as more of an afterthought. They are frequently not crafted with the same kind of care as other sections. How many times have you clicked away from a company's website out of boredom or in frustration because you couldn't find an address or phone number to call?
The Most Important Element
A recent study found that 51% of people think thorough contact information is the most important element missing from websites. In addition, About Us pages are fluid and not just one and done. And because they are so important, they need to be looked over to be sure they still feel fresh. Including evergreen facts about your company helps to keep them fresh longer. Adding recent successes or customer testimonials lends credibility and keeps them feeling current.
What About YouTube?
Businesses on YouTube are no different as they often neglect to do a channel introduction video - another missed opportunity. It is your chance to make a good first impression and turn a visitor into a follower. Just be sure to tell them what they can expect to see on your channel and when you will be adding them so they aren't disappointed when they come back.
A good channel intro video can even be adapted for use on the About Us page of your website. In fact, visitors are more likely to watch an intro video than read a slew of content on your website.
Need help adding or freshening up your About Us pages or scripting and shooting your YouTube channel intro video? Contact us, we're here to help.
Salty Red Dog Marketing, LLC is a marketing agency in Westport, Connecticut, and Red Bank, New Jersey. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Contact: firstname.lastname@example.org Phone: (203) 429-9671