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What Your Logo’s Color Says About Your Company

Updated: Aug 9, 2021



Color Psychology and Your Brand


It is hard to believe that out of the myriad of decisions we make getting a new business off the ground the color of the logo could help or even hurt us. According to Fast Company, "Almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition."


Below are some of the basics on color psychology to help you make that choice:


  • Black: People see this color as strength, mystery, sophistication or power.

  • White: Stands for hope, purity, simplicity and goodness.

  • Grey: Is associated with maturity, authoritativeness, stability and security.

  • Red: Is a high stimulation color. It can mean love, anger, passion, romance and hunger. (Think Heinz catsup and McDonalds.)

  • Blue: Is a calming color and expresses the water and gives a sense of confidence, peace and integrity. (Think Facebook, Oral B.)

  • Green: Symbolizes nature, food, good health, renewal, prosperity and life. (Think John Deere and Whole Foods.)

  • Orange: Is another high stimulation color and can bring to mind the sun, heat, energy, balance and warmth. (Think Nickelodeon or Starz.)

  • Purple: Is a low stimulation color. It may stimulate feelings of spirituality, mystery, royalty, or arrogance. (Think Syfy network and Yahoo!)

  • Yellow: Is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate optimism and hope. (Think Ikea, Best Buy, IMDb.)

According to research compiled by web design and marketing company WebPageFX: “People make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone."


In fact, almost 85% of consumers cite color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition. Before you sign off on your logo design you may want to work with your graphic designer on the best color for your brand. After all, your logo is the first thing consumers will think of when they consider doing business with your company.

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Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ and Westport, CT. We service businesses with marketing strategies, digital marketing, social media and consultations.


Phone: (732) 802-6295 | (203) 429-9671


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