Updated: Dec 29, 2020
For many small businesses the question is always , “How can I make more sales?” With many customers going online to shop and look for services, selling digitally will be the key to make more sales. Here are some ideas to help get you started selling online – even if you’ve never done it before.
Welcome To The World of E-Commerce
Since COVID-19 hit the world back in March 2020, customers started to shop online more frequently. This created an increase of 28% before the pandemic, according to a study done by Selligent Marketing Cloud. This habit will likely not change, as customers like the convenience and safety of buying things directly online.
As a small business owner, you’ve probably not thought about selling your products – or even services online, but now it’s time to rethink that strategy. Depending on what your products or services are, depends on whether your e-commerce store will be simple and easy to set-up, or a little more tricky (don’t forget – we can help!).
So what are the best e-commerce platforms aimed for small businesses?
Shopify – This platform was designed specifically for small business owners who need to setup an e-commerce site without needing a lot of web designing experience. It offers services that will help manage your sales, taxes, inventory, shipping and more.
SquareSpace – This website helps you to create an entire website, including your online store. You’ll be able to make sales from your site and customize products and services.
WIX – Our bread and butter! Just like SquareSpace, you can create a beautiful website from 1,000 of templates and include your online-store. You’ll be able to sell directly from your site, track inventory, manage shipping and more.
WooCommerce for WordPress – If you’ve never created a website before, WordPress many be a little more complicated than some of the other options. WordPress can give you more selling options and features than the other platforms, but we advise you to hire a web designer to set this up.
Selling On Social Media
With more people online than ever before, social media platforms like Facebook and Instagram are not just a place to post what’s going on with your business – you can use them to actually sell your products and services.
To sell on Facebook or Instagram, you need to have a business account – this way you’ll be able to use more of their selling features than with personal profiles and pages. These platforms will let you add a “buy now” or “shop” button where they can either click a product they’d like to purchase, or link back to your e-commerce store.
With an increased importance of having an online presence, having a way to sell your products or services digitally may the new way of doing business in 2021 and beyond.
Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT and Red Bank, NJ. We service businesses with marketing strategies, digital marketing, social media and consultations.
Phone: (203) 429-9671