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The Rise of Short-Form Video Content: Why it's important for Business Owners

Attention Span

One of the most crucial factors why short-form video content has grown in popularity is due to the dwindling attention span of the audience. According to studies, the average human attention span has decreased to eight seconds. If you're wondering what this entails, it means that you've got eight seconds to capture your audience's attention. Short-form videos are an excellent tool to accomplish this as they're usually under a minute long and highly engaging.

Mobile Consumption

With the majority of online traffic being through mobile devices, the significance of short-form videos has only increased over the years. They are highly optimized for mobile consumption and provide convenience for the user to consume the content on the go. This is something that businesses can't afford to overlook, and it's essential for them to capitalize on this trend.

Social Media

Social media platforms are amongst the most widely used platforms and have undoubtedly made an impact on the way businesses approach marketing. Short-form videos are highly shareable and can go viral, leading to an increased reach and engagement. A well-crafted short-form video can also create a strong brand image, which is vital for businesses.


One of the best things about short-form video content is that it is highly cost-effective. Unlike traditional advertising, where businesses had to shell out thousands of dollars for a few seconds of airtime, creating a short-form video can cost a fraction of that price. Not only does this allow businesses to save on advertising expenditure, but it also enables them to create multiple videos to target specific buyers' personas.

Brand Awareness

Short-form videos are an excellent tool to create better brand awareness. They help generate organic leads, and when appropriately optimized, it can lead to higher search engine rankings. By creating short-form videos that provide value to potential customers, businesses can position themselves as experts in their industry, and at the same time, it enables them to create a personal connection.

As the world continues to move towards technological advancements, businesses must adapt. Short-form video content is a trend that's here to stay, and it's critical for business owners to consider this when creating their marketing strategies. It provides an excellent opportunity to attract a wider audience, create brand awareness, increase engagement, and lead generation. With this trend on the rise, businesses that fail to incorporate it risk being left behind.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 783-4822 // CT: (203) 429-9671

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