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Marketing Stats You Need To Know

Statistics in marketing are important to identify market trends, and to evaluate and measure the potential of success of your marketing plan. The biggest factor (or secret) in your marketing plan is to identify your target market and use effective marketing communication channels to reach it. But don’t you think learning the stats will help get you leverage on your plan? Yup. Read ahead to learn how your audience measures up.

Research + Analytics

  • 61% of global internet users research products online.

  • Landing pages that include videos see an 86% increase in conversions.

  • 67% of B2B content markets consider event marketing the most effective strategy.


  • By next year, customers will manage 85% of their relationships without talking to a human being.


  • 35-50% of sales go to the vendor who responds first.

Email Marketing

  • 81% of users report reading email on mobile devices.

  • Personalized emails improve click through rates by 14% and conversions by 10%.


  • Spending on marketing analytics is expected to increase to over 60% within the next few years.

Social Media

  • 52% of all marketers have found a customer via Facebook.

  • 43% of all marketers have found a customer via LinkedIn.

  • Email that has social sharing buttons receive click through rates 158% higher than those that don’t.

At the end of the day, these digital marketing statistics should not only convince the biggest skeptics that online advertising is a vital part of any digital marketing plan, but that it’s a valuable tool for any marketing plan.


Salty Red Dog Marketing, LLC is a marketing agency in Westport, Connecticut, and Red Bank, New Jersey. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Contact: Phone: (203) 429-9671

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