Marketing Stats You Need To Know



Statistics in marketing are important to identify market trends, and to evaluate and measure the potential of success of your marketing plan. The biggest factor (or secret) in your marketing plan is to identify your target market and use effective marketing communication channels to reach it. But don’t you think learning the stats will help get you leverage on your plan? Yup. Read ahead to learn how your audience measures up.


Research + Analytics


  • 61% of global internet users research products online.

  • Landing pages that include videos see an 86% increase in conversions.

  • 67% of B2B content markets consider event marketing the most effective strategy.


Communication


  • By next year, customers will manage 85% of their relationships without talking to a human being.


Sales


  • 35-50% of sales go to the vendor who responds first.


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