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How to Write Your Businesses’ Value Proposition

A value proposition is a clear statement that summarizes why a customer would choose your product or service over the competition. It is a promise of value you make to your customers and should be communicated clearly and concisely.

There are several ways to write a value proposition, but one common approach is to use the following formula:

[Product or service] + [benefit] + [for] + [target audience] + [differentiator]

For example, a value proposition for a software company might be:

Easy-to-use software that helps small businesses save time and money on accounting.

This value proposition clearly states what the product is (easy-to-use software), what the benefit is (saving time and money on accounting), and who the target audience is (small businesses). It also differentiates the product from the competition by emphasizing its ease of use.

Here are some tips for writing a solid value proposition:

  • Be clear and concise. Your value proposition should be easy to understand and remember.

  • Focus on benefits, not features. What value does your product or service provide to your customers?

  • Be specific. Who is your target audience? What makes your product or service different from the competition?

  • Use strong language. Use persuasive language to convince customers that your product or service is their best choice.

Once you have written a value proposition, test it on potential customers to see how they respond. You are on the right track if they find it clear, concise, and compelling.

Here are some examples of value propositions from real businesses:

  • Amazon: "Earth's Biggest Selection"

  • Apple: "Think Different"

  • Google: "Organize the world's information and make it universally accessible and useful."

  • Tesla: "Accelerate the world's transition to sustainable energy."

  • Warby Parker: "Affordable glasses, online."

These value propositions are all clear, concise, and compelling. They focus on the benefits the businesses provide their customers, differentiating them from the competition.

By writing a solid value proposition, you can communicate the value of your product or service to your customers and make it easier for them to choose you over the competition.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ (732) 897-5769 // CT (203) 429-9664

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