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How to Create a Marketing Content Editorial Calendar

A well-planned marketing content editorial calendar is a crucial tool for successful content marketing. It allows you to strategically organize and schedule your content, ensuring consistency, efficiency, and alignment with your marketing goals. In this blog, we will guide you through the process of creating a marketing content editorial calendar that will streamline your content creation process, enhance collaboration, and drive better results.

Step 1: Define Your Goals and Audience:

Start by clarifying your marketing goals and identifying your target audience. Understand what you aim to achieve through your content marketing efforts and who you want to reach. This knowledge will help shape your content strategy and calendar.

Step 2: Identify Key Content Themes:

Based on your goals and audience, identify key content themes that resonate with your target audience. These themes should align with your brand values and address your audience's pain points or interests. Having a clear list of content themes will guide your content creation process.

Step 3: Determine Content Formats and Channels:

Consider the different content formats and channels that you want to utilize in your marketing efforts. This may include blog posts, videos, social media content, email newsletters, podcasts, or infographics. Understand which formats and channels are most effective for reaching your target audience.

Step 4: Select a Calendar Tool:

Choose a calendar tool that suits your needs. It could be a spreadsheet, project management software, or a specialized editorial calendar tool. The tool should allow you to view and manage your content calendar effectively.

Step 5: Establish a Content Cadence:

Decide on the frequency of your content publication. Determine how often you can realistically produce high-quality content while considering the resources and bandwidth available to your team. It could be weekly, bi-weekly, or monthly, depending on your capacity.

Step 6: Plan Content Topics and Deadlines:

Now, start populating your editorial calendar with content topics and deadlines. Assign specific topics to different time slots, ensuring a mix of content formats and themes. Set realistic deadlines to allow ample time for content creation, editing, and review.

Step 7: Incorporate Key Dates and Events:

Take note of relevant holidays, industry events, product launches, or company milestones. Incorporate these key dates and events into your content calendar to create timely and relevant content that aligns with your marketing initiatives.

Step 8: Collaborate and Assign Responsibilities:

If you have a team, clearly define roles and responsibilities for each content piece. Assign writers, editors, designers, and any other relevant team members to ensure a smooth workflow. Collaborate on the calendar tool and keep everyone informed of their tasks and deadlines.

Step 9: Track and Analyze Performance:

Once your content starts going live, track its performance using analytics tools. Measure key metrics such as engagement, traffic, conversions, and social shares. Analyze the data to gain insights and refine your future content strategy and calendar.

Step 10: Iterate and Optimize:

Regularly review and evaluate the effectiveness of your content calendar. Identify what works well and what needs improvement. Adapt and optimize your calendar based on your findings to continuously enhance your content marketing efforts.


A marketing content editorial calendar is a valuable asset for planning, organizing, and executing your content marketing strategy. By defining goals, identifying content themes, selecting the right formats and channels, and assigning responsibilities, you can streamline your content creation process and ensure consistency. Regularly track and analyze the performance of your content to optimize your calendar and drive better results. With a well-structured editorial calendar in place, you'll be better equipped to create and deliver high-quality, targeted content that engages your audience and supports your marketing objectives.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ (732) 897-5769 // CT (203) 429-9664

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