You're probably considering Wix when you want to create a website without going broke. Wix, one of the most popular free website builders on the internet, enables the creation of a high-quality website at a reasonable price. However, how do Wix's prices compare to those of, say, Squarespace or Weebly? What does Wix really cost when everything is said and done?
One of the platform's biggest advantages, particularly for start-ups and small enterprises, is Wix pricing. However, when you look at the prices of the Wix plans, you're really just looking at the very minimum. Apps are necessary if you want a fully working website, whether or not it is for e-commerce. Additionally, you'll require advertising. Additionally, you'll require appealing, useful design.
So much does a Wix website cost in the end? In this article, we'll examine Wix pricing in detail and explain how much a Wix website truly costs.
Wix pricing: the fundamentals
Wix provides two different types of website plans: non-business plans and plans designed exclusively for businesses, including ecommerce. These are the prices:
Website plans on Wix:
Business and ecommerce website plans:
The more costly the plan, particularly as you go into the higher pricing levels, the more features it includes. For instance, a Basic e-commerce package includes room for your website to host up to five hours of video. The Pro and Enterprise subscriptions allow for infinite hours of video, but the Unlimited ecommerce plan only allows for up to 10 hours. Storage space is provided in increments of 20GB for a Basic ecommerce plan, 35GB for an Unlimited plan, and 50GB for a Pro plan.
A custom domain name and round-the-clock customer service are features that come with all Wix plans as standard. You can learn more about the features included in each Wix price plan here.
Yes, Wix has a free version, but creating a real, expert website might be difficult with it. In addition to Wix advertising being shown on your website, the free edition of Wix prevents you from using your own domain name or favicon, accepting payments online, or using Google Analytics.
What is required for your Wix site?
Although the Wix interface's basic functionality may absolutely be used to operate a website, you'll likely need some add-ons to run a useful company website.
You'll need these things for pretty much every professional website:
Analytics for Visitors
Forms for generating leads
Making payments online
Email marketing campaigns
And if you want to add a bit more personality to your website, you may do so by adding:
Social media feeds
Streaming audio and/or video virtual tours
Abandoned cart notifications
And if you want to add a bit more personality to your website, you may do so by adding:
Perhaps you're not creating a website for a company. Perhaps it's a website with another function or a personal portfolio. In either scenario, a variety of Wix applications may greatly improve and customize your website.
One of the first things you notice while browsing the Wix App Market is how many of the applications offer free options. Others describe themselves as "free to install" or "plans beginning at $20/month," while yet offering free trials.
To see the price of each app, click on it and scroll down the page. Starting with a free or inexpensive version of an app may need you to eventually upgrade to one with more features. Write down the monthly price of the version you desire for your launch for the time being. Get a monthly breakdown of app spending by adding the price of each app you intend to use. You may figure out a portion of your budget by multiplying this amount by the monthly fee for the Wix price plan you choose.
Transaction costs are another factor to consider. Do you sell anything on your website? A tiny portion of each purchase made via your Wix website will be taken as a transaction fee if you want to take credit cards. Credit/debit card fees vary by area and depend on the form of payment. On Wix's website, you can find articles about them.
Yet you're not finished.
Beyond Wix pricing: website operating expenses
The price for Wix becomes more difficult at this point. Like your monthly price plan and your applications, your spending are no longer in black and white. They are more erratic and fluid, covering things like:
Designing of template
Copy for marketing
You may choose from a broad variety of pricing points and skill levels when dealing with pros. You may pay a full-service marketing firm high bucks to hire a team of experts to produce something that will unquestionably be successful. On the other hand, hiring up-and-coming freelancers will allow you to save a significant amount of money.
We discuss the many choices for hiring designers in our guide on outsourcing graphic design. In addition, depending on whether you choose a DIY web builder, a freelancer, or an agency, we dig into the specifics of what web design will cost in our pricing guide for websites.
Budgeting for these costs follows a different strategy than budgeting for applications. Decide how much you can afford to spend on these services before looking for providers that fall within that budget. Do not total up all of your expenditures to determine how much you will pay. There is considerable leeway with these costs; you may be able to negotiate a package that fits your budget by adjusting the scope of your project.
Also bear in mind that design services are often a one-time cost, unlike applications and monthly Wix price plans. The same holds true when crafting website copy. If you don't intend to frequently commission graphics or new text for your newsletters, blog, or advertising campaigns, include them into your one-time launch expenditure.
Put a freelancer on retainer if you do want to provide fresh material often and need consistent visuals or a recognizable voice. Also remember to include that price in your monthly operational budget.
Remember to factor in time when hiring a designer to construct a unique website. If you're getting a nice design, creating a website won't take you 15 minutes, so have it finished before you join up for Wix. In this approach, you may avoid squandering money on a monthly charge for an incomplete website.
Finally, there is marketing. The only difference between your marketing budget and your app budget is that it is a monthly expenditure. Some marketing costs are set, such as the monthly fee for your email marketing program. Others, though, like Facebook or Instagram advertising, change based on how many hits they get. Pay-per-click, or PPC, advertising is this kind of marketing.
A maximum budget is established when you start a PPC campaign. You pay the website where the advertisements display, generally a social media feed or search engine results page, when people click your advertisement. Each of these clicks subtracts a few cents or dollars from the maximum budget, eroding it until it is gone (or the timeframe for the campaign ends). Plan to spend your whole money on this kind of marketing when creating your budget.
How much will Wix set you back?
This is the crucial question at hand. It doesn't matter if someone else is saving a ton of money by developing their site using Wix if you require analytics monitoring, a blog, ad retargeting, a scheduler, or basically anything beyond the essentials since your needs are different from theirs and, to put it simply, your needs are more expensive. Therefore, as opposed to asking "How much does Wix cost? "How much does Wix cost for everything I need my website to have? is a better method to compare Wix price to the costs of alternative website builders. ”
You've already calculated your design budget based on your monthly spending. Your one-time launch budget and your monthly operational budget should each have their own section of your budget. Include all of the items you will only need to purchase once in the first budget, such as the visuals you have picked and the timeless text for your website.
List all of your recurrent costs in the second section, including your Wix plan, any applications, anticipated transaction fees, any subscription services, and your monthly marketing budget.
These two budgets together represent your spending for the first month, while the second budget represents your monthly spending going forward, presuming you don't need to update any applications or step up marketing activities.
Your "something's gone wrong and I need to repair it!" budget should be the final cost on your budget. On a website, this can indicate that the free software you selected isn't functioning and that you need to replace it immediately—and that the highest-rated app with the same features isn't free.
Or it can imply that coding errors in the layout of your website are causing users to get lost on broken pages or applications to crash. Have a reserve fund set out for emergencies.
Locate an appropriate online solution.
Yes, Wix offers totally free website designs. However, you'll need to invest a bit more money if you really want your website to convey your brand and all you have to offer.
Always keep in mind all the extras and add-ons you could require that increase the total cost when picking a website builder for your site. Thus, you won't have to worry about unanticipated costs.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ: (732) 802-6205 // CT: (203) 429-9671