In the ever-evolving world of digital marketing, one thing is certain: things happen quickly!
The meteoric surge in AI that took place in 2023 is a perfect illustration of this point. By 2024, this trend will have spread throughout the marketing industry and will only be getting worse.
External factors and changes in customer behavior can impact marketing. Despite the OECD's predictions of low global growth and cooling inflation, shoppers will remain price-conscious. In addition, consumers are more inclined to support businesses that demonstrate they care about more than just making a profit.
It's simpler to plan, prepare, and stay ahead of the competition if you know the trends coming down the line. There's a lot to do to succeed in 2024.
According to the knowledge of our international specialists here at the Digital Marketing Institute, the following are the digital marketing trends to keep an eye on in the year 2024:
Inside the realm of social media, we delve into the meteoric climb of Instagram Threads, the importance of LinkedIn, and the growing role of artificial intelligence in these platforms.
Considerations such as the need of co-creation, the necessity for new skills, the role of the marketer in driving strategy, and the self-learning nature of AI are explored in the context of marketing.
With an emphasis on EEAT, the importance of user experience, and meaningful and shareable content, current SEO trends are geared at getting ready for Google's Search Generative Experience (SGE).
Avoid giving in to pressure from Google representatives to alter campaigns; instead, see AI as an assistant, according to Google Ads in PPC.
Data privacy and sustainability are topics that are often brought up in discussions on digital marketing strategy.
While artificial intelligence won't eliminate your work opportunities in 2024, it will create a labor shortage for those with expertise in digital marketing.
1. The Current State of Social Media
Once again, social media is set for a wild ride this year! Social media sites will have to reevaluate their metrics for success in 2024 as they keep fighting for users' attention.
There may be a change in power as well, with new platforms like Instagram Threads and Bluesky gaining traction in the wake of the ongoing controversy with X (formerly Twitter), and other networks maybe making gains in organic traffic.
2. The Latest AI Trends in Digital Marketing
Without a shadow of a doubt, artificial intelligence has taken over the news and confused a lot of advertisers. Businesses will need to adopt the technology to keep up with the ever-changing scene in 2024, when we anticipate that AI capabilities will continue to increase exponentially.
3. Current SEO Vogue
SEO is evolving, and going forward, it seems to be driven more by technology and focused on users. Changes of this magnitude may occur in 2024 when search engines begin to employ AI and ML to provide results tailored to individual users' queries.
Were there changes to SEO strategies in 2024?
4. Pay-Per-Click Movements
Paid advertising allows businesses to reach their core audience with relevant messaging in this highly competitive market. Marketers are able to maintain financial discipline and control using the pay-per-click (PPC) approach.
Google, unsurprisingly, is at the top of its game here. Ad revenue accounted for $59.6 billion, or 76.7 percent, of Google's total income in Q3 2023. This shows the demand for sponsored advertisements, as there was a 9.5% growth over the previous year.
That expansion isn't going anywhere in 2024, but new innovations, like AI, will be something to think about.
5. Current Trends in Digital Marketing Strategies
A new year is an excellent opportunity to assess the efficacy of your online advertising campaign. The things that worked and, much more crucially, the things that failed must be determined.
Your company objectives, whether they expansion or increased brand recognition, may be more easily attained with a well-coordinated plan. But the plan also shows your team the way forward, letting them know what they should be focusing on and how to get there.
According to Mesh-AI study, only 15% of firms have a well defined and well-understood AI plan. This highlights the need of having a unified AI strategy in 2024. Is there a different order of importance?
Final Thoughts on 2024's Digital Marketing Trends
For marketers, 2024 is shaping up to be both an exciting and difficult year. From customer habits and spending to internal company processes, AI is influencing every facet of modern life.
Our experts have taught us one thing: if they want to do their jobs well, marketers need to embrace AI. Artificial intelligence will eventually affect every job, even if it doesn't today. The time has come to familiarize yourself with the technology and begin using various platforms. If you don't, you can end yourself falling behind!
Consider the trends that will have the most impact on your life in 2024 and zero in on those opportunities.
Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere. We service businesses with marketing strategies, digital marketing, social media, and consultations.
Phone: NJ (732) 897-5769 // CT (203) 429-9664