Marketing plans and strategies are essential because they make sales simple for any business owner. When you focus on your ideal customer in a smarter way, you lessen the cost of marketing and increase your chances to convert leads into sales.
Here are some tips to create your own digital marketing plan.
What are your top 3 business objectives.
2. Target Audience
Who are your top 3 customer segments and 2-3 customer personas per segment.
What are your planned pathways to customers?
4. Where Are We Know?
Create a brief SWOT Analysis in the context of top challenges faced in meeting your objectives.
5. Core Brand Value
What is your compelling position statement of your brand and the value that it offers?
Who are your top 3 competitors?
Name your goals in the form of a timeline:
· 1 Week Goal/Marketing Campaign
· 1 Month Goal/Marketing Campaign
· 3 Month Goal/Marketing Campaign
· 6 Month Goal/Marketing Campaign
· 1 Year Goal/Marketing Campaign
8. Marketing Budget
List your marketing budget got each section:
· Content Marketing and SEO
· Paid Advertising
· Marketing Technology
· People, etc.
9. Key Metrics
What are your key metrics to measure the success of your marketing efforts?
Having a clear and well thought out marketing strategy will give you absolute clarity on where your business is going, what its growth is, if you’re able to hit your goals, and where you need to focus on.
Need help with your marketing plan? We’d love to help! Contact us today to get your 2021 marketing strategies together.
Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT and Red Bank, NJ. We service businesses with marketing strategies, digital marketing, social media and consultations.
Phone: (203) 429-9671