Marketing plans and strategies are essential because they make sales simple for any business owner. When you focus on your ideal customer in a smarter way, you lessen the cost of marketing and increase your chances to convert leads into sales.
Here are some tips to create your own digital marketing plan.
What are your top 3 business objectives.
2. Target Audience
Who are your top 3 customer segments and 2-3 customer personas per segment.
What are your planned pathways to customers?
4. Where Are We Know?
Create a brief SWOT Analysis in the context of top challenges faced in meeting your objectives.
5. Core Brand Value
What is your compelling position statement of your brand and the value that it offers?