Are you ready to make a memorable impression on your customers? Of course. The most important question is to ask yourself how is your brand working for you?
Branding is important because it's memorable to your brand. Plus, when consumers buy from you, they know what to expect. Think of it as a way to distinguish yourself from competitors and let them know that with you – they’re making a better choice.
We wanted to break down the different elements of branding, and why it’s important for you and your business.
1. Perpetual process
Branding is a perpetual process because it never stops. People, markets, and businesses are constantly changing and the brand must evolve in order to keep pace.
2. Identify, create, manage
There is a structured process to branding, one where you must first identify who/what you want to be to your stakeholders, create your brand strategy to position yourself accordingly, and then constantly manage everything that influences your positioning.
3. Cumulative assets and actions
Your positioning must be translated into assets (e.g., visual identity, content, products, ads) and actions (e.g., services, customer support, human relations, experiences) that project it into your stakeholders’ minds, slowly building up that perception.
4. Perception of a brand
Also known as rep