If you’re living in 2019—which we all are—you know that digital advertising is one of the most important aspects of marketing when it comes to your business. But what exactly are some of the top ways in which you can make the most of your online marketing plan? Let’s explore three of them that will surely enhance your business and brand.
Have you heard the saying “content is king”? This is particularly true when it comes to digital advertising; however, you don’t want to produce content that is meaningless. In fact, you want to cultivate content—in all its forms—that brings a particular value to all prospective customers. Additionally, having valuable content also increases the visibility of your website as a whole since people share and re-purpose your valuable content on a variety of sites and platforms. Visibility is key, but just as important is value-driven content.
Market to Mobile
Just think about it—you’re on your phone a heck of a lot more than you are your computer, right? This trend isn’t going away anytime soon. This is why it’s key to market to mobile, such as through SMS marketing services, some of which may include software that enables you to reach out to a consumer list directly.
Use Videos & Live Stream
Did you know that Facebook reports 100 million hours of video is watched every day by over 500 million people on its platform alone? Engaging audiences by video and live streaming is vital when it comes to expanding your brand. Also, try exploring other platforms that incorporate video, such as YouTube and Vimeo. Videos cultivate greater visibility, which is always better for business.
At the end of the day, you have to find useful ways of marketing your brand and business online that bring about the results you are looking for. Hopefully, these top three tips helped you gain a better understanding of what is expected in the world of digital advertising and what opportunities and possibilities are out there for you. The world is a vast one ripe with exciting ways to get the word out about your business and brand!
Salty Red Dog Marketing, LLC is a marketing agency in Darien & Westport, CT. We service businesses with marketing strategies, social media and consultations.