We’re about 2 months into 2019 and believe it or not, we’re also looking ahead to 2020.
Now, now—this isn’t meant to jump to the finish line before we’ve passed the “go mark”. Looking ahead to 2020, especially when it comes to these three important online marketing trends, gives us a better understanding of what to expect from this digital advertising landscape.
Hope you’re ready to learn something new, as the three trends we’ll be talking about are: the rise of identity-based PPC marketing, automation and paid teams/content marketing. Let’s dive in as we look ahead to what is bound to be a game-changing 2020 in the world of online marketing.
Identity-based PPC Marketing: Thankfully, you can target people with particular ads, even based on their phone number and email. This may feel more like email marketing, but it works better as you don’t have to watch out for “unsubscribes” since people can’t technically unsubscribe from an ad.
Automation: Well, we have known that machines and automation are coming to just about every sector of the workplace, right? This isn’t anything new. Whether it’s inserting keywords in quadruplicates to get all the variations or creating separate mobile and desktop campaigns—Google is making a lot of this mindless work obsolete with new technology.
Paid Teams/Content Marketing: Basically, paid social, SEO and content marketing are all coming together as marketers take note of creative ways they can work combined. Content marketing, in particular, strengthens the right audience for your product or service by increasing brand recall, thus, enhancing sales.
With 2020 nearing sooner than later, it’s vital to harness these trends that are sure to be applicable this time next year. While more trends may be on the rise, these three are sure to stay during next year and beyond.