We've all heard assertions made about "fake news" in the media, some warranted, some not. I'm not going into a political rant, or a beat up the media session here, so don't click away. I'm going to share some examples of what I'm talking about: those half-true, dire warning type of posts that always spread like itchy, irritated poison ivy rashes from person to person on social media.
UNTRUE: "Consuming tainted lettuce caused more deaths in 2018 than homicides perpetrated by undocumented immigrants."
UNTRUE: "Service station customers are getting stuck by HIV-loaded syringes affixed to gas pump handles."
UNTRUE: "VERY URGENT! Tonight at 3:00am to 3:30am make sure to turn off your phone, cellular, tablet etc & put far away from your body! ....our Planet will be very high radiation! Cosmic rays will pass close to Earth, So please turn off your cell phone! Do not leave your device close to your body, it can cause you terrible damage! Check Google & NASA BBC News! Send this message to all the people who matter to you! Thank you."
And this one, which I am sure you've all seen:
They were designed to hit a lot of hot buttons and fire up groups (Unions, farmers, health officials, legislators, families, immigrants, big oil companies - the list goes on.).Social media can be a hotbed of rumor and partial truths just to get people riled up. So, why are we posting about this? What can we do to guard ourselves professionally and personally against the spread of these fake news posts on social media? We are posting this because rumors good or bad can effect your business and if you happen to own a chain of gas stations or a farm that grows lettuce you can potentially be effected by the spread of fake news posts from good intentioned social media users. Fake news can go viral and bec