With 2019 here, many people are wondering: "What are my marketing goals for the New Year and how can I come up with them?" New year's resolutions and business goals are fun to chat about in the office the first few weeks of January, but coming up with them can be half the battle. Let’s take a look at a handful of suggestions to help you improve and enhance your marketing goals. After all, there’s no reason why 2019 shouldn’t be sensational for you and your business!
Examine 2018. Have you ever heard the saying, “You have to look backward to look ahead”? This is important when coming up with valuable business-related goals for the New Year. Why not take a step back and ask yourself: "What were my goals for 2018? Did marketing tactics did I harness? Which ones should I think about eliminating in 2019 and which ones are worth hanging onto?"
Since many of us conduct year-in-reviews for our lives, doing so for your business can help shed some light on steps forward in the year to come!
Set quarterly benchmarks. Many businesses function quarterly. When looking at your own marketing goals for 2019, set yourself some quarterly goals. Not only will it help paint an in-depth picture of the year to come, but it also shows you what is realistic and what isn’t, since the 1st quarter of a year differs greatly from the 4th.
Such benchmarks will certainly function around sales—but they can also revolve around visitors to your site as well as interaction through your Facebook page. Quarterly benchmarks vary depending on your business and marketing strategy. Take some time to set parameters and expectations for each!
Specify your buyer personas. When looking at 2018, you want to ask yourself: "What were my specific buyer personas from this year?" This will help you see any fluctuation and change in what sorts of customers you’re attracting and help you clarify your marketing strategies for 2019. You want to ask yourself: "What are the obstacles my buyers might be facing in the New Year and do they have different goals?"
In the end, determining your 2019 marketing strategy depends on a variety of factors and data, but only you can forge the path ahead. We hope these three tips have given you some insight in how to arrive at your best conclusion. New Year, new you, new marketing—right?
Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.