When it comes to business rebranding, the changes that occur happen on a large scale, ultimately affecting public perception, not just the perception via the website. Typically, this means alterations with the logo, photography, typography and even color palette—not to mention the general messaging of the company through its name, voice and tone, slogan, content, et cetera. Company rebranding is often the result of market realities and business goals. They are not initiatives taken lightly and considered much wider in scope than a website redesign.
On the other hand, when you redo your site, you are changing the look and feel of it on a mobile and desktop level. This is often the consequence of needing more user engagement, increasing sales and ultimately driving more traffic. In larger companies where stakeholders are involved, this can be very time-consuming, as everyone has to be on the same page.
Many companies will experience one or both of these changes throughout its time in the market. While they mean different things in terms of size and scope, both rebranding and website redesigning are big steps.
With it being so early in the New Year, you may be scratching, your head wondering if your company or small business needs a change. Maybe you’re slightly disappointed with January sales; maybe you aren’t getting the same customer feedback you were in 2018. The need for change to a company’s image can seem daunting and also rather vague, especially if you don’t know where to start.
Many might wonder: Is it a brand overhaul that I’m in need of or a website redesign? Clearly, these are both very important aspects of how your company is perceived, ultimately affecting sales. In order to better answer that question, let’s take a look at the specifics around both of these important actions. They are not the same thing and should each be approached fully aware they bring about different results.
Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.