Voice Search
Get ready, because Siri is taking over. Now, we don’t mean that in an apocalyptic way; we’re just looking at the facts.
Did you know that 40 percent of adults use a voice assistant as least once a day? Were you also aware that 20 percent of mobile searches are done through a smart phone?
The statistics don’t lie—and with this in mind, the popularity of voice search is only going to increase. That’s why it’s important to update your website with the most pertinent and easy-to-read content so a voice assistant can pick up that information and regurgitate it back to human ears.
Videos—Vertical Ones
If you’ve been reading about online marketing trends in 2019, you know that videos are absolutely here to stay. But specifically, are you aware that most people—90 percent, in fact—watch their mobile videos vertically?
This is why it’s important to transition your videos vertically, especially on Instagram Stories, Snapchat and even InstagramTV.
Spice Up Your Social Media
Think about adding some variation to your social media advertising. For example, if you primarily place Facebook ads, why not try utilizing all that Instagram has to offer, especially since it’s increasing in popularity? YouTube saw an ad spend rise by 189 percent in 2018; additionally, Snapchat is an optimal way to reach younger audiences.
Think about mixing it up a bit and trying some new platforms so your brand can reach a wider audience.
All in all, incorporating these trends into your digital marketing game plan will keep you on top of the online advertising world. Aren’t we all looking for ways to enhance and grow our online marketing game in 2019? Whether you’re increasing your digital presence through social media or intending to diversify your Google ads, it’s important to stay on top of trends that bring about results. Let’s take a look at three ways you can achieve lasting results in digital advertising that speak to the times and trends.
Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.
Contact: info@saltyreddogmarketing.com