With 2019 just around the corner, it makes it all the more important to stay abreast of upcoming marketing trends that are sure to shape the landscape throughout the new year. In the fast-paced world of branding, marketing and advertising, today’s fad can often become outdated. To avoid lagging behind the times, let’s take a look at some predictions that are sure to make their way into the world of marketing—if they haven’t already!
Live Video, Webcasts & Webinars
Video is forecasted to account for 82% of global Internet traffic by 2021, making it a sure fire trend for 2019. Of course, when integrating video into your 2019 marketing plan, you want to make sure to stick to a regular upload schedule—and even more importantly, be mobile-friendly since people today spend more time in front of their phones than computers. Wanting to really land your video ads? Make sure they tell a compelling story.
Tailoring your company’s marketing SEO strategy around voice search demands is going to be very important in 2019, particularly since many now view voice search as essential. The increasing popularity of smart speakers only enhances this demand. Did you know the vast majority of consumers now believe smart speakers are essential in their daily lives?
Believe it or not, long-form content is going to be very important in 2019—mostly due to the fact that search engines will reward longer posts in results rankings. In fact, recent data by BuzzSumo revealed that out of 100 million articles, long-form content gets more shares on social media than short-form. Keep in mind that “longer content” is 2,000 words or more—making it a larger investment of time and even money, but definitely worth it considering the search engine benefits.
As 2019 nears, some trends continue to prove relevant, whether it’s the importance of social media, chat bots or the need for authenticity. Regardless, these are just a handful to keep an eye out on—and also to integrate into your own marketing practices.