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SO WHAT THE HECK IS A

MARKETING STRATEGIST?

Hiya! I'm Sharon Arena. I love problem-solving and making things pretty.

Untitled design.png

That's nice, Sharon. But what do you actually do besides sitting on Facebook or Photoshop all day?

WHAT IS A

MARKETING STRATEGIST?

SO WHAT THE HECK IS A

MARKETING STRATEGIST?

Hiya! I'm Sharon Arena. I love problem-solving and making things pretty.

Untitled design.png

That's nice, Sharon. But what do you actually do besides sitting on Facebook or Photoshop all day?

How I put a Marketing Strategy in place for someone.

Image by Марьян Блан | @marjanblan

RESEARCH

needs

target market

goals + objectives

Image by Karsten Winegeart

DIGITAL MARKETING

in-bound strategy

paid search

seo

social media

web optimization

content calendar

Image by S O C I A L . C U T

DESIGN + PRODUCTION

in-bound elements

paid ad setup

social media profile

content writing

content creation

graphic design

Image by Ashutosh Dave

LAUNCH + CONNECT

social performance

management

email campaigns

ppc campaigns

seo/organic search

lead generation

crm integration

Image by Karsten Winegeart

DELIVER + CONVERT

lead intelligence

lead nurturing

lead segmentation

online/offline

roi elevation

measure + improve

Great! So how do I know if I need your services?

Here are some questions to ask a marketing agency:

Image by Karla Vidal

What is your experience and do you have any specialties?

Do you have any experience within my industry?

Do you have relationships with any competitors I should know about?

Who will I be working with directly on my project?

What is the background of the individuals who will be working on my project?

Do you use freelancers or is your team in-house?

What are some measurable examples of success your clients have had based on your work?

Can you talk me through the process of completing my project?

How do you communicate with clients?

How much will my project costs and what are the other billing details that will impact me?

How many revisions and edits can I make on my project?

How long will it be until my project is complete?

Upon completion of my project, what do I actually own?

How long has your marketing agency been in operation?

What are your expectations for me as a client?

Image by Volkan Olmez

Now to the good stuff...

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