Have you ever stopped to think about the difference between e-marketing and digital marketing? Many might consider the two terms to be one in the same; however, in the world of online advertising, they mean different things.
Digital marketing is actually a broader term that umbrellas various marketing activities such as email marketing, search engine optimization, mobile marketing, influencer marketing, app advertisements, as well as paid social media advertising. E-marketing, however, is a more specific term that refers to media that’s accessible through the internet. Within this category of digital marketing, you might encounter SEO, pay-per-click advertising, social media marketing, in addition to content marketing.
With this in mind, it may leave advertisers scratching their heads wondering: So which is important in 2019?
As it stands now—e-marketing, especially for small businesses—is most important in 2019. This is primarily due to the fact that Facebook is getting bigger and constantly giving others tools to promote brands in inventive, new ways. YouTube is a very popular trend, with ad spending increasing by 189 percent in 2018 alone. Authenticity and creative content is valued over mere quantity; furthermore, long-form volume brings with it a higher value.
Digital marketing can include arenas like electronic billboards, which are paling in comparison to the value of popular online platforms and venues. Additionally, e-marketing can allow you a greater depth in managing your own customer relationships. Sure, if you’re dealing with a marketing campaign of seismic proportions, you can afford to go beyond the online world, but most companies and brands are looking to enhance their reach through the e-marketing route.
While all advertising is important, the inherent value of e-marketing is undeniable in today’s marketplace. Take some time and explore the ways in which you can promote brand awareness utilizing social media, authentic narrative, YouTube and long-form content creation.
Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT & NYC. We service businesses with marketing strategies, social media and consultations.