Let’s face it, everyone is looking to boost their brand online. Who can beat the power of that virtual word-of-mouth? But doing so can bring about unexpected challenges, such as charting a way forward that’s cost-efficient and also productive. Naturally, you want your business or company to have the most effective digital advertising game plan possible, so determining specific ways to go about that is paramount for success.
Let’s take a deep dive into some ways in which you can spread your brand online to enhance your company or business!
Creating compelling and engaging content is critical—not only in the written word in the form of articles and blogs, but also through video. Strong content creation enhances your company’s reputation, but it’s important that it’s viable and informative content—allowing possible customers to walk away realizing, “Hey, I think I learned something by reading or watching that!”
It’s important to post your original content on various platforms, as well. Longer blog articles bode well for Google searches, especially if you can incorporate effective SEO. You want to seek out writers who understand this and can shine a light on your brand while not wasting a reader’s time with useless content. Video content is also on the rise, especially through social media and a stellar way to communicate story through your brand.
Hiring an influencer who has a large social media following on Facebook, Twitter or Instagram can go a long way towards enhancing your company or business’ brand and image. By accessing someone with such a vast audience, you are able to reach more consumers, many of whom you would not have access to through more traditional means of advertising.
An influencer can add true gravitas to your brand if you select the right one. While you probably don’t have the budget to bring on a Kardashian, spend some time searching social media accounts, asking yourself, “What audience do I need to reach and which influencer has that access?” Believe it or not, people really do pay attention to influencers on these platforms and take action!
Hopefully, these tips helped you in coming up with an effective online marketing plan. While there are more steps to take, this is a great start.
Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT. We service businesses with marketing strategies, social media and consultations.
Phone: (203) 429-9671