When it comes to the world of e-commerce and online marketing, brand reach is pretty much everything. How else will your company’s reputation evolve and grow? While brand reach is a goal of most small business owners, just how to go about getting there is often left up for debate. In this article, we’re going to explore some ideal ways to expand your brand’s reach so more consumers can appreciate, value and engage with your business.
Influencers. We’ve all heard of social media influencers, right? Well, you don’t have to be paying hundreds of thousands of dollars to reach out to Kim Kardashian to do that. There are countless influencers all over social media, primarily in the Instagram and Facebook platforms. Influencers, on the whole, have massive and loyal followings and usually when they are featured with a particular product or brand, that company sees instant sales and results. Not all influencers cost an arm and a leg, so determine which ones would make the most sense for your company or business. Through these social media celebs, you can have a brand reach far beyond what you ever imagined!
Social Media. While it should go without saying, you definitely want to use social media wisely in this process. That means you don’t want to go to LinkedIn with images and videos that would be better suited for a visual platform like Instagram. Conversely, if you have a lot of verbiage to pitch and sell your business, you probably don’t want to be using Twitter, which restricts the characters in each tweet. Choose which social media platforms you use and for which purposes. Nothing screams “unprofessional” like using the wrong platform for the wrong product!
In the end, you want to maintain a long-term branding strategy, where you grow followers and loyal consumers over time. Often in this process, it can be easy to get discouraged; don’t be. It takes time to build up brand presence and even more time for it to spread to umpteen consumers. Start small with your strategy and work your way up and when anyone asks you what approach you’re taking, just tell him or her, “Hey, I’m playing the long game.”
Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT. We service businesses with marketing strategies, social media and consultations.
Phone: (203) 429-9671