Keeping abreast of exciting new online marketing tips is an important part of running a successful business. After all, the Internet dominates a lot of our time and energy, especially when it comes to e-commerce. Think of all the ways you can utilize online advertising to promote your brand, product or business. Truly, this can be a full-time job, which is why it’s important to implement the best practices you can to ensure you reap the benefits and rewards of a vast online presence.
Let’s explore some valuable insights that can help you keep your competitive edge in today’s marketplace, particularly as it relates to online advertising!
Most of us aren’t on our computers as much as we are our smartphones. How many times a day do you check your email on-the-go or in the elevator? Making sure your website works well across all mobile, desktop and tablet devices is a first step of many to guarantee customer satisfaction. Additionally, it’s important that your load time is short so it’s not taking eons to bring up your site, products and contact information. Talk to your web designer about reducing image dimensions, if necessary, to ensure that consumers are able to pull up your company site easily on their phones.
Product Quality Content
These days, content needs to have a strong focus on quality over quantity. This relates to social media posting, for example—especially in terms of your ability to release informative and engaging material that isn’t occurring ten times a day and wasting consumers’ time. Similarly, if you’re releasing video or blog content, make sure it’s insightful information that adds to your brand, not takes away from it with meaningless chatter.
Optimize Direct Messaging
Millennials and others who shop online strongly prefer direct messaging as opposed to formal emails when it comes to a request or order. Direct messaging—particularly on platforms such as Facebook or Instagram—can provide a sense of intimacy while offering convenience. Work with your web developer to come up with a direct messaging game plan that makes sense for your company or business and see to it that people are receiving customized messages quickly and efficiently.
All in all, incorporating these valuable strategies will help your consumers trust your company and business, taking you to further heights in the online marketing world.
Salty Red Dog Marketing, LLC is a marketing agency in Darien & Westport, CT. We service businesses with marketing strategies, social media and consultations.
Phone: (203) 429-9671