Search engine optimization is all the buzz when it comes to you and your business and marketing them both on the web. Rankings are important, especially in this day and age, which is why SEO leaves many small business owners scratching their heads trying to figure it out. Thankfully, you don’t need a PhD in search engine optimization to make helpful tweaks to utilize your brand and business.
Let’s take a dive into some ways in which you can adjust your SEO approach to better enhance your company and its rankings on the web.
It’s important to have the best quality backlinks possible. Did you know that if you have links from low-quality article directories and link farms that it can actually hurt your ranking? Build powerful backlink partnerships with relevant websites, social media pages and blogs.
PC & Mobile Design
Mobile users constitute over half of all Internet traffic, so Google places a real emphasis on websites that are PC-designed, but also mobile-friendly, as well. This can be done in several ways, whether it’s creating an entirely new site for mobile users or updating your PC one to accommodate smart phone use. Regardless, the layout of your site needs to be just as beautiful on a mobile screen as a computer screen, so see to it that’s a priority for you this year!
Get Rid of Duplicate Content
Google and other sites can penalize you for having duplicate content, so it’s really not advisable if you want your rankings back on track. Scan your site for duplicate content and replace it with new content; remember—content of value is what consumers treasure!
Create a Site Map
Creating a site map will help search engine robots discover all of your pages at once. After all, you can’t get an adequate ranking if your pages can’t be found. Creating a site map is easy and can be done with free software online.
All in all, harnessing these SEO tweaks can bring about outstanding results for you rand your business. Begin a conversation with co-workers today about how you can improve your SEO game to bring about better rankings.
Salty Red Dog Marketing, LLC is a marketing agency in Darien & Westport, CT. We service businesses with marketing strategies, social media and consultations.