Now that the dust has settled from New Years and you’ve had a moment to sit with 2019, you may be feeling the need to let the reigns loose a bit, put your feet up and relax. Especially in these cold winter months, there’s a sense of retreat many people experience, whether it’s tucking in bed early, binging your favorite TV show or daydreaming of those vacations planned in February to warmer climates.
But it’s important not to lose sight of your 2019 goals for your small business, especially when it comes to marketing and increased sales.
As many are well aware, marketing isn’t something you can just do certain times of the year. Garnering new customers is important around the clock and around all 12 months of the year. Let’s take a look at three top ways small businesses can rev up their marketing game in 2019 without breaking the bank.
Engage your customers. Sure, this may sound like an obvious one, but often do we forget the importance of really activating our customer base, especially after the onslaught of holiday shopping in the New Year? First and foremost, you want to begin with your most loyal customers; try reaching out to them via an email list, offering a “loyal customers only” sale or special. Everyone likes to feel they matter and everyone loves those “invitation-only” previews. Offering incentives to bring new customers into the fold is also a great way to get business rolling, whether it’s through a discount or giveaway.
Advertise, advertise, advertise. As small business owners, you’re always advertising, right? Well, even though you may have pushed your marketing budget to the max during the holiday season, you may want to consider reaching out on Facebook ads or through the local radio or television. A great way to advertise is to find a podcast to sponsor, where your brand can get up to two minutes of attention during a commercial break.
Partner with a charity. Even though the timeline for charitable giving is over, partnering with a nonprofit can be of great help, whether it’s donating a certain percentage of your proceeds to a cause or hosting a charitable night where a certain cut of sales goes to that organization.
Regardless of your marketing game plan for 2019, it’s important you actually have a marketing game plan for 2019. After all—it’s crucial to keep up that steady stream of revenue to be able to pay for that February tropical vacation!
Salty Red Dog Marketing, LLC is a marketing agency in Darien, CT & NYC. We service businesses with marketing strategies, social media and consultations.