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The Ideal Times to Post on Social Media In 2023

Updated: Jan 20, 2023



The best time to post is on Tuesday, Wednesday, and Thursday from 9am -10am, and the best day to post is Sunday. - With the ever-changing landscape of social media, it is important to stay up to date with when the ideal times for social media posts are. According to a survey by Sprout Social, the best time to post on Facebook, Twitter, Instagram, and LinkedIn is 8am-12pm. In addition to this survey, an article published in Hootsuite also stated that Monday and Thursdays are great days for social posts. It also suggested that Tuesdays and Thursdays are the best days for posting articles or surveys on all different platforms. All in all, it is important to do research on when the ideal times are for posting on different social media platforms. By doing this research you will be able to find out what works best for your business or brand on each platform.


The ideal times to post on social media in 2023 will vary depending on the different industries and platforms. According to a popular study conducted by Sprout Social, Monday and Tuesday are the best days for businesses to post content on Instagram for users who use Instagram for business purposes. However, a Shopify article suggests that weekends might be better for businesses seeking exposure since more people have free time then. It is important to remember that conducting your own research is key as there are several resources available to help you figure out the best days and times for your posts.


In 2023, analytics regarding shares, likes, and comments on social media posts will be available. Reviewing your company's insights can help you to better understand the trends in your analytics. Research shows that pay attention to the patterns of days and times when performing social media posts. Generally, it’s best to post during the evening hours and on weekends for most platforms. However, every business is different so make sure you also review your own analytics to see what works best for you.


Scheduling your Instagram posts is one of the best ways to make sure you always get the highest engagement rates. Creating a content calendar will help you keep track of all your posts and plan. It’s important to know when your audience is active and what times will be the best for posting. Audience insights can also help tailor your personalized best times as well as which days of the week are most beneficial to drive the most engagement. Reviewing past data can also help you get a better idea of which time frames work best for your audience, so look at that to determine the highest engagement times. You can also utilize networks such as Hootsuite or Sprout Social to schedule your posts, helping you easily manage when they go out and ensuring you hit those ideal times in 2023.


If you’re looking for a more specialized tool, you can use an Instagram Scheduler or an Instagram Post Optimizer to maximize your engagement rates. Instagram Post Optimizer has a ‘Times Optimizer’ tool that allows you to determine the best days and times to post based on when your followers are located, considering their time zones and research occurring highest average engagement. Using these best tools in 2023 can help you determine the exact right times when to post for maximum engagement. It is important to align your content strategy with the best day and times when people are most active on social media to maximize your post's reach and get the most engagement out of each post.


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Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.


Phone: NJ: (732) 783-4822 // CT: (203) 429-9671





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