Updated: Dec 15, 2020
Why It's Important To Have A Sales Process
A sales process is important for your business because not only will it establish a routine, but it will have a positive impact on your growth. A sales process is defined as, "a series of repeatable steps, divided into well-defined stages, which you complete to convert potential customers." It also serves as a map to help your sales team (or yourself) stay on track so you never miss a step and can close more business.
It took me many tries to get a format perfect for me. Do I like cold calling? Nope. Maybe mailers. Ehh. Many business owners that I work with hate to be pushy or salesy - but you don't have to be like that. Once you finetune a process that works best for you, it's important to stick with it!
I'm going to start my personal "Sales Process" with you. This is from when you first made contact with a prospect. You can use it however you'd like and edit as you see fit.
Day after meetings, send out a "nice to meet you card."
Email after a few days, suggest a meeting for a coffee/Zoom date.
Offer several dates, times, and locations.
Follow-up after 1 week of no response.