Insurance is a referral-based industry, and in the past, smaller, independent agents who were solely dependent on this source of new business.
However, there are now so many low-cost marketing options for smaller companies, like neighborhood insurance offices, that it is not just worthwhile but absolutely necessary that you engage in some marketing.
Most opportunities may be found online. Insurance agents may develop a local brand using low-cost internet marketing and hyper-targeted social media advertisements. Although they are still crucial, online reputation and referrals are related.
Here are a few components of modern insurance agency marketing. If you put them into practice, your local brand will flourish, and you'll generate more leads.
#1: Prioritize your Website