If you’re in the realm of online marketing and digital advertising, social media is always on your radar. Why shouldn’t it be? It’s an incredible way to reach an audience and promote all that a brand has to offer. Frankly, you’d be hard-pressed to search for an advertising trend in 2019 that doesn’t involve social media, proving it to be more than just mere status updates and pictures of people’s lunch!
In general, it’s important to keep abreast of social media trends, as they can greatly affect the bottom line. Let’s examine five major ones in this arena that are here to stay in 2019 and more than likely—far beyond!
Creativity and quality over quantity
Yep, you guessed it—valuing creative and thoughtful content over rapid firing meaningless posts is number one. This is important because at the end of the day, brands must be purposeful and creative to have an impact. There’s already so much inane content out there, customers want real quality.
Selfie culture continues to thrive, particularly on social media. Users love these because they capture a moment in time while still communicating through a photo in a personal way.
Putting a human face to your brand
What is more vital than personal branding? Incorporating that “human” element into your approach make the product or service seem all the more relatable.
Yep, you guessed it—influencers are truly movers and shakers in the social media world, allowing brands to reach their large communities and gradually grow in influence over others. While at one point they may have seemed like a fad, social media influencers are here to stay.
More and more, customers expect brands to make special offers and discounts that cater to their particular wants and needs. This is why hyper-targeted personalization aims to retarget and remarket. “Hyper-targeted personalization” is the reason you see ads for something you were shopping for just moments earlier. We all have witnessed this firsthand and mumbled, “Hey, get out of my head!”
Maintaining an authentic and vibrant social media presence is crucial for your brand’s marketing approach. Find what works for you while keeping on top of these hot trends.
Salty Red Dog Marketing, LLC is a marketing agency in Darien & Westport, CT. We service businesses with marketing strategies, social media and consultations.