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17 Marketing Tips for Small Businesses

You just can't seem to make your small company marketing work?

Don't be concerned. Here are 17 marketing suggestions to help you obtain more consumers and boost your marketing.

1. Know who you're going after.

For their top articles, TAR Productions, a video production firm, had between 260 and 1,300 monthly visits. Despite this, their traffic was not generating any high-quality leads.

The problem was clear when content marketing agency Grow and Convert investigated:

Their postings talked about video creation, yet their ideal customers didn't make videos.

Rather of attracting their ideal clientele, their material attracted other video production firms, who would never buy their services.

The similar error is made by many small firms. They generate material for those who are similar to them, rather than for their intended audience. A CRO firm that writes on CRO, for example, will attract CRO experts, whereas a photography studio that writes about shooting great images will attract amateur photographers.

To promote effectively to your target demographic, you must first determine who they are. This should be simple if you've done your market research and built consumer personas. You'll already be aware of who you're attempting to contact.

If you're a photographic studio in Singapore, for example, a prospective target consumer may be:

Singaporean millennial couples (ages 25 to 35) who are getting married.

Do you have a statement like this for your target customer?

2. Build on what has previously shown to be successful.

Nobody has endless resources, thus they can't implement every marketing strategy in the book.

As a result, it's critical that you use your marketing efforts appropriately.

Finding out which methods are now working and investing more in them is the greatest approach to achieve this. Create standard operating procedures (SOPs), hire more employees, invest in technologies, and so on to scale up the channel. If something is paying off for you, keep doing it.

You'll need to measure your marketing KPIs to figure out which channels are effective. That's great if you're already doing it. It's never too late to start if you haven't already. It's simple to track what's working and what isn't with free tools like Google Analytics and Ahrefs Webmaster Tools.

It might even be as easy as inquiring how your new consumers discovered you.

3. Get rid of any strategies that aren't functioning.

Just as it makes sense to put more money into what's working, it also makes sense to put less money into what isn't. Don't attempt to persuade a channel to work for your company. Make the most of your resources.

4. Create a mailing list.

Every month, we send a newsletter to hundreds subscribers with all of the material we've published that week.

These aren't just any individuals. These are those who have expressly said that they are interested in our material.

How did we manage to do this? We just created an email list.

In internet terms, email is a dinosaur, yet it's surprisingly dependable as a marketing tool. Social networking sites might limit your audience's reach on purpose, but email allows you to engage with them at any time.

To create an email list, you'll need to persuade website visitors to sign up. The simplest method is to provide something in exchange for subscribing. Most websites include a free eBook, a course, and occasionally a discount.

For our part, we have a straightforward "subscription" opt-in.

You may do the same or something completely different—the world is your oyster.

5. Take care of your subscribers.

Finally, the number of subscribers is simply that: a number. They aren't going to buy from you just because they signed up for your newsletter. You must engage and nurture them, which requires sending emails on a regular basis.

But how often should you send it and what should you convey?

Everyone's response is different.

The important aspect is that you create an expectation and then follow through on it.

For example, on our blog, we offer to give weekly content updates to everyone who subscribes—and we follow through on that promise. We send out a newsletter once a week that contains all of the stuff we've published in the previous week.

In other words, we deliver precisely what we promised to our subscribers.

Your "promise" could not be the same as ours. Whatever you choose, be sure you stick to it.

6. Get your product's positioning right.

You're no different from any of your competitors in the eyes of most potential clients. You aren't the only gym or Italian restaurant in the area, after all. So there's no reason for them to pick you in particular.

Unless you can explain why.

This is referred to as "positioning" in marketing.

Your positioning should make it crystal apparent to potential customers what your product or service is, how it differs from the competition, and why it is important to them.

If you fail to do so, people will not buy from you.

Positioning is not something that can be accomplished in a day, and writing about it would require a full book (in fact, there are several books on the subject!)

So how to you do it?

1. Figure out who your top customers are.

2. Create a positioning team and ensure that your positioning terminology is consistent across teams and departments.

3. Make a list of your competitors.

4. Determine the characteristics and traits that distinguish your product or service.

5. Determine the genuine worth of these traits and features by determining what they do for your consumers.

6. Find a target market that highlights your worth to the customers who are most interested in your unique value offer.

7. Create an evergreen document that can be shared across all teams to capture your positioning.

7. Create a Google My Business account.

Google My Business is a free application that lets you build, maintain, and enhance your Google Business Profile. This will help you rank higher in Google searches that are relevant to you, both in online search and on Google Maps.

It'll probably take you roughly 30 minutes to optimize your profile, so it's a small victory you shouldn't pass up—especially if you serve local clients.

In 30 minutes, follow the steps below to establish a well-optimized profile.

8. Optimize your current pages for search engines.

Organic search accounts for 53.3 percent of all website visitors. And 76% of individuals who look for something nearby on their cellphones visit a company within a day.

To put it another way, if you want more clients today, you must rank on Google.

However, you can't merely develop web pages and hope for the best. In reality, according to our analysis of one billion pages, Google generates no traffic for 90.63 percent of them.

The main reason for this is because these pages were not search engine optimized. You'll also need to undertake search engine optimization if you want to rank high on Google (SEO).

In broad terms, this entails:

· Being aware of what your consumers are looking for. Conduct keyword research to determine the subjects your consumers are looking for.

· You should optimize your pages. To make it apparent to Google that your page is the best result, use SEO best practices.

· Obtaining links to your pages, either naturally or through outreach.

9. Create a product-specific blog.

Our blog is the second-largest source of new clients behind word-of-mouth.

How did we pull it off?

10. Consistently update your content.

Not every blog article you write will rank the first time around. That's OK. You can always give it another shot. Simply rewrite and repost your work.

However, if you have hundreds of posts, like we have, you won't be able to reprint them all. As a result, you must prioritize your efforts.

11. Repurpose material for a variety of platforms.

It takes a long time for us to develop each piece of content. It'd be a waste of time to push "publish" and then forget about it. We want it to go as far as it possibly can. We do this by converting a single piece of material into several forms.

That tweet was subsequently transformed into a LinkedIn article.

Isn't it cool?

This is something we do all the time. We make every piece of content go the additional mile, whether it's converting a video into a blog article or a blog post into a Twitter thread.

12. Appear on 'best of X in Y' lists.

There will be "best X in Y" lists for firms like yours no matter where you are in the globe.

If your company is important to any listings like these, you want to be on them. You'll be missing out on potential traffic, brand exposure, and consumers if you don't.

Check the listings to check whether you've been mentioned. If you aren't, contact them to ask if you may be included.

13. Give away goods for free.

Everyone likes a freebie, but in order for a freebie to be effective as a marketing tool, it must be something that will attract potential clients.

This is a common blunder made by marketers. They give away something completely unrelated to their business—say, an iPhone or iPad—and then wonder why none of the individuals they attract become paying clients.

Give away free product samples, merchandise, or sponsor events by providing free pizza or beer—the possibilities are endless.

14. Act as the public face of your company.

Individuals purchase from other people, not from corporations.

That is why you should not be hesitant to represent your brand and business in front of the public.

But what if you're afraid about getting your name out there?

Instead, make one of your finest employees the face of your company.

15. Collaborate with influencers.

Are there no charismatic employees on staff?

It's not an issue. Working with influencers is always an option.

Influencers are someone with a large, engaged following (typically on social media) with the capacity to persuade them to take action.

You may collaborate with them on one-time projects or make them brand ambassadors.

It also doesn't have to be pricey. Nobody is requesting that you hire Jackie Chan to perform in your commercial. To get your campaign off the ground, you may always collaborate with nano and micro-influencers. Although their audience is smaller, these influencers have a greater capacity to persuade their followers to buy your goods.

16. Increase the visibility of famous social media postings.

Our tweets have received over 1,000 likes and retweets in certain cases.

Was everything natural?

No. We saw how well it was functioning and decided to give it a paid boost.

You can follow suit. Give one of your social media postings a boost if it's doing well. You'll be able to reach more people, raise brand recognition, and get more consumers this way.

17. Collaborate with others.

We've already collaborated with other businesses in the same sector or industry.

We didn't compete against one another. We primarily focused on the industries in which we are both specialists, emphasizing our unique skills.

As a result, we were a fantastic match for partnership.

You may do the same thing as well. Look for firms that offer a comparable clientele but aren't in direct competition with you. If you own a health food company, for example, you might team up with a local gym.

As a result, you'll be able to tap into each other's audiences. Win-win.

Finally, some thoughts.

I hope you've taken away a few takeaways from this piece that you can put to use in your business.


Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671

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