11 Top Marketing Trends You Should Follow

If you work in marketing or even just dabble in it, you are aware that trends are ever evolving. It may be difficult to stay on top of trends and new technologies, therefore in this piece we examine the top 11 marketing tactics for 2022 and beyond. What can advertisers anticipate? What novel marketing strategies will be most successful in the upcoming years? Continue reading to discover the top digital marketing trends and how to apply them to your company.

1. Discussion-based advertising

The definition of conversational marketing

It is where customers communicate and engage with companies using chatbots and voice assistants. Additionally, click-to-messenger is one of the most often utilized forms of paid advertising in internet marketing efforts. The primary technologies underlying conversational marketing are artificial intelligence and machine learning.

Why is it so successful?

70% of users, according to recent IBM surveys, want immediate responses to their inquiries. It's a potent method of fostering engagement from a marketer's perspective, which raises conversion rates and enhances return on investment (ROI). Additionally, it makes the sales process more flexible because chatbots may pre-screen leads using AI and only deliver qualified ones to the sales team. Additionally, conversational marketing aids in the collection of a wider variety of audience data in the era of data-driven digital advertising.

Conversational marketing enhances the customer experience and helps establish confidence in the eyes of the consumer. According to a Salesforce poll, 42% of consumers lack trust in brands, which is frequently caused by delayed or unresponsive customer service. Utilizing conversational marketing, businesses respond immediately at many touch points, which boosts customer loyalty and brand buy-in.

The best ways to use conversational marketing in your company

To benefit from conversational marketing, a variety of methods are accessible. Click-to-messenger is a great method to start discussions with clients on social media platforms like Facebook and LinkedIn. Live chats and WhatsApp messaging buttons are common conversational marketing tools used on websites.

2. Experience with highly tailored content

An experience with highly tailored content is what?

It is material that is individualized and catered to every user, as the name implies. Popular companies like Facebook, Netflix, Spotify, and Amazon are examples of those who successfully customize content for each customer. Based on your past purchases and browsing activity, Amazon's home page offers material that is likely to interest you when you first log in. Your viewing history and favorite genres are used by Spotify and Netflix to propose music and TV shows to you. Additionally, Facebook, a major social media platform, employs algorithms to decide what kinds of material to display in your newsfeed.

Why is it so successful?

Following the Covid-19 epidemic, lockdowns, and an increase in virtual life, highly tailored material is rising more than ever. According to HubSpot research, 74% of web users are irritated by material that seems unrelated to their interests. According to experts, society has become essentially "immune" to information because of spending so much time on gadgets and ingesting it during the lockdowns of 2020.

Therefore, companies may stand out from the competition and appeal directly to their prospective clients by customizing their content. Personalized call-to-action buttons (CTAs) garnered 43% more clicks than generic ones, according to HubSpot’s analysis of data from around 100,000 CTAs over the course of a year.

How to use customized content in your company

Businesses must be proactive in gathering customer data, have excellent data analysis, AI technologies, and CRM systems to offer highly tailored content. Brands may strengthen their connections with their audience and increase engagement and conversions by customizing their content. rather than abstract ones.