Have you noticed your Facebook interaction has been on a downhill spiral lately?
There is absolutely no need to freak out.
Many businesses are understandably worried about the new changes to Facebook's algorithm, but there's really no need to be.
In a nutshell: Companies are being urged to reevaluate their strategies for attracting Facebook users to their posts so that they can increase the number of likes, comments, and shares they get.
As an example, Facebook is actively combating "engagement bait" and other spamming practices that they believe undermine its system.
What was once really successful for businesses may not cut it now.