#SnapHappy - How To Make The Most Out Of Hashtags

So why a hashtag for business advertising? If you think about it, a hashtag is used to drive brand recognition, help boost the reach of your advertising campaign, and increase positive customer loyalty. Yup. All from using this little symbol, the hashtag #. SO what exactly IS a hashtag? I know, this may seem basic, but let’s just do a quick overview. Now, to some of you, we know this symbol as “the little pound sign” on a phone but in the social media industry, the hashtag is one of the most powerful tools around. A hashtag is basically a symbol if used before a significant word, it can categorize phrases, context and photos. This way, it can easily show up on Twitter, Facebook and Instagram

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