Digital Video Advertising: The Next Big Thing

Let’s face it, when you’re online nowadays, what is the medium you are engaging with the most? If you’re answering honestly, you will probably say video. That’s right, video has dominated the Internet and the digital advertising sphere for years now and it appears to only increase in the coming decade, solidifying its position as the true frontrunner in marketing. Video is a critical driver of website traffic that can affect your brand in a positive way. Just look at sites that are already shifting to video production from digital wordsmithing. Buzzfeed, Conde Nast, The New York Times—these are highly successful sites that produce quality videos for consumers daily. Just look at YouTube! It’

Wanting to Expand Your Brand’s Reach? Try These Tips!

When it comes to the world of e-commerce and online marketing, brand reach is pretty much everything. How else will your company’s reputation evolve and grow? While brand reach is a goal of most small business owners, just how to go about getting there is often left up for debate. In this article, we’re going to explore some ideal ways to expand your brand’s reach so more consumers can appreciate, value and engage with your business. Influencers. We’ve all heard of social media influencers, right? Well, you don’t have to be paying hundreds of thousands of dollars to reach out to Kim Kardashian to do that. There are countless influencers all over social media, primarily in the Instagram and F

Top Social Media Do’s and Don’ts for Effective Online Marketing

If you’re marketing in the online world, you know that social media is crucial. Yes, Facebook, Instagram, Twitter and even Pinterest are dominant in the arena these days—often providing outstanding results for many small business owners around the country. But have you ever stopped to wonder, “How effectively am I using social media?” This is a question many in the advertising realm have asked themselves again and again. In an attempt to tackle problems both big and small, here are some helpful do’s and don’ts when it comes to social media. Hopefully, you err on the side of the do’s and steer clear of the don’ts! Do maintain consistency. You want to keep your messages on brand and your voice

Top 4 Summer Digital Marketing Tips

Summer can be a challenging time for many businesses, as they often see decreases in sales, otherwise known as “the summer slump.” Many consumers are away on vacation and wanting to focus on family and friends, avoiding time on the computer where they might come into contact with a given brand. However, it’s important to do all you can to boost sales during the summer months, so here are four game-changing tips. Who knows? With these tips under your belt, you could have the best few months of business you’ve had yet! Utilize summer holidays. We often forget that there are a handful of noteworthy holidays in the summer that are worth capitalizing on from a sales point of view. For example: Fa
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